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VR application designed to raise public awareness about the importance of colorectal cancer screening through an engaging and interactive experience.
Pharmaceutical company Roche aimed to implement an innovative initiative for Mars Bleu, a campaign dedicated to raising awareness about colorectal cancer.
The goal was to create an immersive experience to make this sensitive health topic easier to understand and discuss.
Conseil 3D developed an educational virtual reality application that guides users through the steps of colorectal cancer screening:
Key technical and artistic choices ensured a compelling experience:
The application was extensively used during the Mars Bleu campaign, with Roche teams traveling across France to conduct awareness activities in public spaces.
This immersive tool successfully reached a wide audience, making learning about a sensitive medical topic more engaging and accessible.
