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3D film illustrating the mode of action of Décapeptyl, a molecule for treating prostate cancer, aimed at facilitating communication between sales representatives and healthcare professionals.
Ipsen, a biopharmaceutical group specialized in oncology, neurosciences, and rare diseases, required a visual tool to enhance how medical representatives present medications.
The goal was to make the mechanism of action easier to understand for healthcare professionals, ultimately increasing prescription rates.
Conseil 3D produced a 3D movie that clearly and effectively explains the mode of action of Decapeptyl.
The film uses a sensitive yet informative approach to present the topic.
The project was developed through several stages:
This film serves as both a sales support tool and a highlight during medical conventions.
The 3D movie strengthened Ipsen’s communication with healthcare professionals by making the mechanism of action of Decapeptyl more accessible.
It also enhanced the effectiveness of medical representatives, contributing to an increase in prescriptions.
