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Creating a 3D movie for illustrate the mode of action Decapeptyl, a molecule used in the treatment of prostate cancer, in order to facilitate the communication of medical visitors with health personnel.
Ipsen, a biopharmaceutical group specializing in oncology, neuroscience and rare diseases, needed a visual support to improve the presentation Medications by medical visitors. The aim was to facilitate understanding treatments by health personnel, which could boost prescriptions.
Conseil 3D designed a 3D movie that Explain clearly the mode of action of Decapeptyl, used in the treatment of prostate cancer. The movie adopts a lightweight approach To address a sensitive subject, while remaining informative. The project took place in several stages: workshops with specialists, storyboard creation, 3D modeling, sound design and post-production. This film is used both as a tool forsales support and during medical conventions.
The 3D movie allowed Ipsen to strengthen communication with health professionals, by making explanations about Decapeptyl more accessible. It also improved theeffectiveness of medical visitors, thus contributing to a better understanding and an increase in prescriptions.
