Le Bourget - Showcase

Mixed Reality Product Showcase

Saint-Gobain’s innovations in action

Collaborative mixed reality solution showcasing Saint-Gobain’s technologies on a reactor model.

250+
Visitors per day at the trade show
4
Business units represented
01

Context

Saint-Gobain, a global leader in high-performance materials, is willing to make its expertise in the aerospace sector more accessible. The group aimed to develop a powerful marketing tool to demonstrate its technical innovations and expertise to potentials clients.

02

Solution

The application integrates 3D models overlaid on the physical model, animations, images, and text to inform users about the specifics of each component.

From the design phase, Conseil 3D prioritized ease of use:

  • Multi-user mode
  • Component manipulation
  • Overlaying virtual elements in the real environment
  • Hand tracking for natural interaction

03

Results

This solution generated significant enthusiasm among visitors at the Le Bourget Air Show, driving high footfall to the stand.

This success encouraged Saint-Gobain to deploy and integrate the application into its customer journey.

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