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Mobile AR application that overlays key information about Renault vehicles to enhance the customer journey.
The Scan'R application transforms the visit to the dealership into an immersive experience, strengthening customer interest and engagement.
Renault, a global leader in the automotive industry, aimed to enhance the showroom experience for customers.
The goal was to enable visitors to autonomously explore the vehicle's features or to engage with a sales advisor during a test drive, making the interaction more dynamic and informative.
Conseil 3D designed and developed Scan'R, a mobile augmented reality application.
By pointing their smartphone at a vehicle, users can:
These 3D elements, overlaid on the real vehicle, enhance sales advisors’ narratives while providing customers with an engaging and informative experience.
Scan'R adds a new dimension to the showroom visit.
Renault now presents technical details in an accessible and captivating manner, creating stronger connections with customers and increasing their interest and engagement.
